My Story

I started my career as a financial planner in the 80s. It was a difficult career for a young woman to be in a male dominated industry. I persevered  and I bought my last partner out and made the leap to take my firm 100% fee-only in 1984. It wasn't easy back then and I struggled for many years. In the nineties, my business grew tremendously. Not only did I do fee-only financial planning but I also did tax preparation and money management. Eventually I was taking only clients who had a half million dollars to invest, and I was charging $300 an hour for financial planning.

 

Fern Alix LaRocca
Fern Alix LaRocca

It hurt that I had to turn down many middle income clients who could not afford my services. Many of these clients were the ones that helped me build my business. One day, I thought, I will find a way to work with low and middle income clients and still be profitable. I just didn't know how at the time.

 

I got my opportunity to give back after a tragic car accident. My firm, Advanced Financial Designs was sold and while recovering, I started writing for financial magazines and blogs, and coaching individuals and couples on how to increase their net worth.

 

I started my own blog, FromFern.com about my personal experiences. From there, I began WholeHeartedWay.com - a blog on holistic financial planning to help individuals save and invest. I also publish an app called, Mindful Money Magazine which features fee-only financial advisors with personal finance tips and strategies that can help you save more, and invest wisely. Mindful Money Magazine App also features financial therapists and psychologists who work with issues about money guilt, shame, anxiety, and indecision.

 

I have applied my 30 years of practicing meditation and mindfulness into the process of financial planning because people don't plan to fail, they fail to plan. A tremendous amount of resources are available now more than ever to help every individual build wealth. I can help you choose what is right for you.

 

Factors such as procrastination, shame, indecisiveness, guilt and more are responsible for many people not being able to make good financial choices - not because they don't have access to good resources.

 

You have the resources to build wealth. You just don't know which tools and services are right for you and there is a lot of anxiety around making the right financial decisions. A wrong financial choice can set you back many years in accumulating wealth.

 

I took a hiatus from my business to become the Director of the Silicon Valley Shambhala Center, a meditation center that teaches meditation with a vision of creating Enlightened Society. I helped that community make a painful transition out of it's space due to an increase in the rent. I retired from that position in June 2017.

Since then I have been leading Mindfulness/Meditation groups on zoom.
There is no charge. I do accept donations.

Get more info about our Sunday morning or Monday evening groups here....

Mindfulness Meditation Group Info

Comments from the Mindfulness/Meditation groups:

"Thank you for all your support and caring.."

"Thank you for our Tara practice. I cherish our friendship, your wisdom, and your big heart."

"I can't begin to tell you how much the FIT Classes have helped me navigate some difficulty in my life right now. I look forward to continuing the journey!"

"What a pleasure it has been to grow our Sangha through the course your led so masterfully..."

Why me?

19 Comments

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  13. […] Inflation and taxes are very scary to those on a fixed income . People can get the illusion that they are taking very little risk as they receive a known amount each month. The reality is that they are receiving a guaranteed loss since each year it will purchase a lesser amount of goods and services. This is why everyone needs some funds that are invested for growth. We need the opportunity to keep up with taxes and inflation even if loss of principal is a potential or else we are assured of a loss . Having a mix of some money in a safe account and some invested for long term growth can help investors feel comfortable with risk while being able to keep up with taxes and inflation. -Fern Alix LaRocca CFP® Wealth Coach […]



  14. […] Taxes and inflation are very scary to those on a fixed income . People can get the illusion that they are taking very little risk as they receive a known amount each month. The reality is that they are receiving a guaranteed loss since each year it will purchase a lesser amount of goods and services. This is why everyone needs some funds that are invested for growth. We need the opportunity to keep up with taxes and inflation even if loss of principal is a potential or else we are assured of a loss . Having a mix of some money in a safe account and some invested for long term growth can help investors feel comfortable with risk while being able to keep up with taxes and inflation. -Fern Alix LaRocca CFP® Wealth Coach […]



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