Like most people, I have refinanced my mortgage to get a lower rate. My previous lender was Schwab Bank and my new mortgage is with Quicken Loans. Since then, I have been flooded with information enticing me to refinance again and at an even lower rate. It is obvious to me when I read this [...]
Fern Alix LaRocca CFP® EA
A friend called me up to chat. He has had a great career and just completed a CEO post. He had just gotten a check from a company he worked for over 20 years. It was his retirement plan so I knew it had to be close to a 7 figure check. What he said [...]
I want to change the way you think about money! It’s hard to find the real truth in financial information today and even harder to know whom to trust. That is about to change. Among the key findings in the CFP Board (Consumer Federation of America Household Financial Planning) survey are that people today are [...]
A client asked me to look over his 401(k) portfolio. He was quite disturbed over the losses in his account. He agreed to pay me my hourly rate for one hour just to look it over and give him my thoughts on the matter. I agreed since it was a small amount of money with [...]
After 8 months of looking, and being outbid twice (yes, Bay Area real estate is still hot in certain areas), I finally found a home to buy. Every time I think that prices cannot go any higher – they go higher… and higher. What does this mean for all of us? For people trying to [...]
Nearly half of the investors in a survey said they had never worked up a comprehensive financial plan to build wealth with a professional – according to Opinion Research Corp, of Princeton, New Jersey which conducted the poll for MoneyTrack, a public television series. See if any of these 3 wealth building mistakes apply to [...]
Just 17 more days left to save money on taxes- do some of these easy tax saving tips for cash in your pocket in new year (Note: I personally have done 3 of these and expect an extra $1,000 in my tax refund in April -WOO-HOO!) Top 7 Year End Tax Saving Tips
In order to build wealth you need a good financial plan. Most people start by talking with a Financial Advisor or a Stock Broker. The most unfortunate thing that happens is that they ask for advice right away without even considering what it is that they want. A financial professional can guide you to what to [...]
You deserve to pay yourself first and it is the most important element of building wealth. I hear all the time about how difficult it is to save and invest money. We all succumb to the temptations of the material world. On top of that we have very sophisticated marketers who have studied in detail [...]



